Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Thursday, 7 April 2016

5 Experts You Need When Writing Your 1st Novel.




1) The Editor: The editor will check if your manuscript makes sense, highlight contradictions, provide advice on what to omit and where the story requires further development. Although the editor won’t be the last line of defense when it comes to grammar and spelling, they will flag most errors.

2) The Cover Designer: The cover designer will provide the front & back cover of your novel. The question here is how do you brief the designers? There are many ways. One is to ask different illustrators to read the first chapter of your novel before deciding what the cover should look like. 

3) The Proofreader: The proofreader will focus on ensuring that the content is print ready. Before sending a manuscript to the proofreader, read it twice over, then put it through Grammarly.  After that you can listen to the story using the dictation feature in Microsoft Word a few times. The reason it’s good to listen to a story is because our brains know how to make something seem correct when in actual fact it’s incorrect.

4) The Typographer: The typographer will help with the layout and content of your novel, to make it look professional. Find someone who can format it in a way that it will be suitable for laptops, mobile phones, and kindle devices. In seeking a typographer, find someone who is recommended by a printing company. 

5) The Printer:  To find the best one for you, you can check the credits section of a book with aesthetics you like. As always, compare prices, but know that some of the cheaper ones can often offer a lower quality, inferior product.


Shush
Here's No.6

6) The Book Promoter: It doesn't matter if you wrote the greatest novel ever and offered it for free, you still have to engage in marketing to achieve success. An author's job is writing and authors should carry on writing and get more novels up for sale. Having a selection of books available gives the reader choice, and readers who like one book will go on to buy a second or third, naturally bumping sales. Recommended is Lady Sara's Book Service who will do the marketing for you.



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Friday, 7 August 2015

Top 5 Reasons Authors Need Virtual Assistants.

1) Not getting your word count in for the day because you’re so busy doing non-writing crap.
2) Your inbox is simply overwelming - 50+ emails, anyone?
3) Standing in line at the post office to send out your promos.
4) Building your website - Why are the links not working?
5) New forms of social media keep popping up that make you wonder if you really need another account?



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Tuesday, 7 July 2015

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Top 5 Steps To An Irresistible Book Blurb.



1. Start with a headline that implies a promise.

Headlines have 2 goals: capture the attention of readers and drive them into your body copy - simple headlines are the most enticing. Start your headline with an action word and then imply a promise of what readers can expect to gain from your book. Here are a couple of examples.

Learn Uncovered Secrets about Bin Laden’s Life.

Find Out What Drives Killers to Kill.

2. Make your copy “easy-on-the-eye”.

If your headline draws readers in, don’t lose them by using large blocks of text. Instead, make it easy to read “at-a-glance” by employing the use of headlines, subheads, short paragraphs & bullet points. This sales technique creates open space, which visually makes it fast and easy to read.

3. Chose the right voice.

Create a confident voice for your back cover. Depending on the topic, your writing should project suspense, compassion, wisdom, insight, humour, intrigue, mystery, etc. Choose a tone that matches your book and fill it with emotion.

4. Focus on what your book is about - not on what happens.

Focus your back cover on how readers will benefit from your book. What curiosity will you satisfy? What challenge will you help readers overcome? What inner desire or need are you going to meet? Describe the satisfaction readers will gain from reading your book. Take your writing to this level and your ability to motivate readers to buy increases dramatically. No matter what your book is about, a reader will read it to fuel specific emotions within them. Identify what those emotions are and use your back cover copy to stir them up.

5. Leave them wanting more.

This technique requires a little practice, but always conclude your back cover in a manner that leaves your readers begging for more. Tease them up. Give them the sizzle, but not the steak. However you want to phrase it, conclude your back cover so readers have no choice but to run to the book counter as they reach for their wallet.




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Thursday, 1 January 2015

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30 days of advertising 
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